Americans
have always wanted to hit
the road and leave their emotional
baggage behind, splurging
for the more than 8 million
RVs now on the road.
But they've always wanted
to take their physical baggage
with them, so RVs keep getting
bigger, more luxurious and,
of course, more expensive.
The top motor coach at this
week's Denver RV show is polished
to a glare meant to distract
from the retail price of more
than $600,000.
Now the new generations of
recreational vehicles and
their amenities have come
full circle to be just as
versatile — and just
as demanding — as the
stationary homes so many of
us want to escape.
RV shoppers seek clean-burning
diesels with higher gas mileage,
pop-out living rooms wide
enough for matching BarcaLoungers,
Corian countertops, rooftop
solar panels and camping spaces
with built-in patio barbecues.
Condo-ized parking spaces
for RVs in Highlands Ranch
are selling for $120,000 each
at a development that may
be the first community named
for its parking spots instead
of its elm trees. A share
in GarageTown comes complete
with its own clubhouse for
RV owners exhausted by all
that waxing.
Fractional ownership has
come to the RV business, mirroring
purchases of mountain real
estate. Baby boomers eagerly
pay $30,000 for a five-week
share in a motor coach. Buyers
add $300 a month in "maintenance
fees," and a management
company hangs up a set of
prelaundered, monogrammed
towels for each owner upon
arrival.
And RVs now come with their
own garages. The most popular
style at this year's RV Adventure
Travel Show at the Colorado
Convention Center is the one
with an enclosed toy-parking
area at the rear.
Buyers cram motorcycles,
ATVs, kayaks or just an extra
load of firewood in the back,
then electronically fold down
extra bunk beds to fill the
"garage" space once
they unload at their campsite.
"Parks"
inside RV parks
Meanwhile, RV parks now offer
"concierge" service
— yes, ma'am, there
is Salisbury steak at the
early-bird special —
and are renovating to accommodate
the extra-wide pop-outs that
turn a mere trailer into a
manse. They're even creating
real urban-style "parks"
within their RV parks, responding
to vacationers who demand
views of green space instead
of just the generator next
door.
The latest perks may be the
final evolution in a lifestyle
that caters to people who
want to get away from it all
so long as they can bring
it all with them. The first
generation of RV buyers, following
World War II, saw their campers
as a frugal way to roam. The
postwar baby boomers, who
already make up the biggest
segment of RV owners and officially
start retirement on Social
Security this year at age
62, saw RVs as "a way
to fulfill their needs and
their wanderlust," said
recreation author and full-time
RV resident Carol White.
Now, the fastest-growing
segment of buyers are families
with young kids who demand
adventure launched from the
comfort of a rolling home.
"Whatever their particular
sport is, they put those toys
in the back end," White
said.
(The Fuzion RV available
from Jim Humble of Windish
RVs at this year's show also
comes with its own "gas
station": a tank and
pump in the back that can
fuel up those empty motorcycles.)
Steve Acker of Brighton,
51, bought a $22,000, 27-foot
camping trailer after last
year's RV show. Old story:
Man loved camping, woman hated
camping much more than man
loved camping. For the first
15 years of his marriage,
Acker's wife said, "You'll
never get me in a tent."
They considered buying a
mountain cabin, but now they
have a "cabin on wheels"
with a "different view
every time," and they
take their 12-year-old son
all over the country, Acker
said.
The allure is obvious "Even
our dog loves it," said
Acker, echoing expert assessments
that a prime draw for baby
boomers is taking pampered
pets everywhere. "She
gets hyper as soon as we start
loading up." His wife?
No, the dog. But still, the
allure is obvious.
Acker's parking space is
a bargain, $30 a month at
a farm a mile down the road
where an elderly couple offers
eight RV spaces. He's not
planning to condo-ize his
RV parking, but plenty of
others are, quickly selling
out GarageTown developments
at $96,000 to $161,000 a slot
in Loveland, Highlands Ranch
and elsewhere on the Front
Range. An HOA-style fee to
keep the lights on and toilet
paper in that clubhouse adds
$45 a month to the cost.
"It's not for everybody,
that's for sure," said
developer Mike Ard, who also
sells spots to car collectors
and small-business owners
parking delivery trucks. "But
we're finding that people
are willing to pay the price
to protect their investments."
Despite the RV fans' desire
for escape and adventure,
this is the year those travelers
may choose to bring some of
that emotional baggage on
board for the trip. Life on
Wheels, a popular traveling
series of seminars for serious
RV users, will offer its first-ever
going-green seminar in March
in Tucson.
"The good news is we
can take effective action
while continuing our enjoyment
and enhancement of the RV
lifestyle," says the
flier from seminar leader
Bob Difley. Coordinator Peggy
Waterman, speaking from her
RV in Florence, Ariz., said
more drivers are interested
in better mileage, greener
septic chemicals, a new generation
of clean-diesel "pushers,"
or engines, and eco-friendly
building materials for the
RV itself.
RVs with all-composite
shells
New buyers are flocking to
a van-conversion-size RV such
as the Roadtrek, which gets
closer to 20 miles to the
gallon, rather than the 8
to 10 mpg in older haulers,
said Recreational Vehicle
Industry Association spokesman
Kevin Broom. One manufacturer
is working on an all-composite
RV shell for lightweight driving.
The show-floor salesmen are
learning to speak the lingo.
Randy Ketelsen, whose Wheat
Ridge family runs the world's
largest pop-up tent dealership,
said that the higher gas prices
go, "the better we do."
With solar panels optional
on every pop-up tent, "all
weekend long you camp on your
solar battery power and the
20-gallon water tank you brought
with you. It's a very good
way to be a conservationist,"
Ketelsen said, smiling.
The RV show's producer, Jeff
Haughton, knows even more
of those magic baby-boomer
words. "Away from home,
your carbon footprint may
even be smaller." |